Have you been struggling to bring in consistent leads for your online service-based or coaching business? 

Well, you’re not alone. 

Generating leads is crucial for your business’s growth, because no leads = no business, but this is honestly the #1 struggle my clients face.  If I had a dollar for every time I got the questions;  “Where do I find leads for my online business?” and “How do I get those leads into my sales funnel?” I could retire early.

So in today’s article, I want to cover five mistakes that might be blocking your lead generation flow and, more importantly, how you can turn things around. 

Mistake #1: Not Defining Your Target Audience

Okay, picture this: you’re standing on a crowded street corner shouting into a megaphone as people walk by ignoring you.  The reason is they don’t know you are talking to them.  If you are not clear on who your target audience is (ie. identified your niche and ideal client) then you will have a difficult time connecting with your audience.  

It’s not just about understanding the surface-level things (age, demographics, etc); you have to dig deeper! You have to get into the head of your ideal client.  Know their pain points, what keeps them up at night, and what their biggest goals and aspirations are.  

You can do this by conducting surveys, analyzing social media trends, and even keeping an eye on your competitors. By fine-tuning your understanding of your audience, your lead-generation strategies will hit the mark much more effectively.


Mistake #2: Ignoring The Power Of Content Marketing

Content marketing is your secret weapon, but it’s not just about posting daily just for the sake of posting. Content is the first stage in your funnel.  

Content helps to capture a new audience, build your authority & trust with your prospects, and nurture leads into paying clients.

Your content should focus on informing, entertaining, and engaging your audience. 

Whether it’s a blog post solving a common problem, a Facebook Live, or an infographic on Instagram breaking down complex data, your content should add value. Think of your content as a micro-transformation that moves your ideal client from being unaware of your services to moving one step closer to working with you.

Mistake #3: Underestimating Social Media Engagement

Social media is meant to be social.  It’s time to stop posting and ghosting.

Find out where your ideal client is spending their time online whether that is on Facebook, Instagram, TikTok, or LinkedIn it’s important to know where you can reach your clients.  

Once you have this identified, tailor your content to your chosen platform – LinkedIn for professional insights, Instagram for visual stories, Twitter for quick updates but then make sure to also use that platform for engaging in conversations with your perfect future clients.

You can do this through polls, commenting on their posts, asking questions, or starting conversations in the DM’s.  No matter how you choose to engage it’s important to be authentic and focus first on building relationships before you ever try to sell.   


Mistake #4: Neglecting Email Marketing

I’m going to make a bold statement here but I believe your email list is the most important asset you own in your business and therefore every client I work with I encourage them to focus on building an email list before they ever start to grow their social media following.

You do not own your social media platforms and Meta or TikTok can delete them at any moment.  It is risky to build your business on rented land. Your email list on the other hand is owned by you.

Email in my opinion is also a much better way to communicate with your audience. A lead needs to trust you to give you access to their precious inbox; therefore, one of the communication barriers is already lifted.  

You also do not have to worry about competing against an unpredictable algorithm.  When you post on social media you never know if your audience is actually going to see your post. When you email your list you know your message is going to be delivered directly to their inbox.

Mistake #5: Failing to Analyze and Innovate

Everything works in marketing. Literally. There is no strategy out there that doesn’t work.  It is just a matter of finding the strategy that is most in alignment with you, your business, and your audience.

The key to marketing is to implement a strategy for at least 60-90 days, analyze the data (i.e. audience growth, sales, leads, etc.), and then determine whether or not that strategy is working.  

Sometimes the strategy is working but needs a few tweaks to make it work more effectively and other times it needs to be scrapped altogether.

Marketing is a big game of testing, learning, and adapting. Being flexible and responsive to your findings is key to evolving your strategies for maximum impact.


Next Steps

If you found these insights helpful, there’s plenty more where that came from! Sign up for my free coaching community The Female Entrepreneur Success Club where we chat about all things lead generation, marketing and business building for online entrepreneurs!